Tourism and hospitality flourish with the influx of international visitors, hence the necessity of language accessibility for businesses to flourish. It has been said in studies that 75% of travelers prefer to book in their native language and are more willing to engage with brands that provide some level of localized experience. A multi-language website allows a hotel to be seen by foreign tourists to get information about the place, tour packages, and reservation procedures, thus enhancing booking rates. Providing content in multiple languages also helps the business in terms of customer service; the less confusion there is, the less the inquiries. Also, with localization, marketing becomes easier for businesses to market specific promotions toward specific cultural preferences, increasing engagement. Travel agents, hotels, and airlines with multi-language websites report a 30% increase in customer satisfaction since tourists instinctively feel comfortable accessing a website in their languages. In an industry where the customer experience is everything, making an investment in a multi-language website has proven to be one of the surefire approaches to attracting its international guests, increasing its revenues, and building brand loyalty.

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